Description

Online Reputation Management (ORM)

Online Reputation Management (ORM) is the practice of monitoring, influencing, and maintaining how a brand or individual is perceived online. It focuses on shaping public perception by managing reviews, social media mentions, press coverage, and search engine results.

Purpose and Objectives

• Protect Brand Image: Address negative feedback and promote positive sentiment.

• Build Credibility and Trust: Strengthen customer confidence through transparency and engagement.

• Enhance Online Visibility: Ensure positive content ranks higher in search results.

• Crisis Response: Quickly and effectively manage reputational risks or PR issues.

Core Components

1. Reputation Monitoring – Track mentions, reviews, and brand sentiment across digital platforms.

2. Review Management – Encourage positive reviews and handle negative feedback professionally.

3. Search Engine Reputation Optimization – Promote favorable content and suppress harmful listings.

4. Social Media & PR Strategy – Build a strong, trustworthy online presence through proactive communication.

5. Reporting & Analytics – Measure reputation trends, sentiment, and engagement levels.