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Search Engine Optimization (SEO)

Original price was: ₨80,000.00.Current price is: ₨55,000.00.

Benefits of SEO

  • Long-term visibility and brand credibility

  • Higher ROI compared to paid advertising

  • Better user experience and website performance

  • Competitive advantage in search rankings

Types of SEO

  • Local SEO – Optimizes for location-based searches (e.g., “near me” queries)

  • E-commerce SEO – Optimizes product listings and online stores

  • Enterprise SEO – Focuses on large, complex websites

  • Voice Search SEO – Targets natural language and voice assistant queries

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Description

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)** is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo.** The goal is to increase organic (non-paid) traffic by making the site more relevant and authoritative in response to users’ search queries.

Key Objectives of SEO

  1. Increase Website Visibility: Rank higher in search engine results pages (SERPs).

  2. Drive Quality Traffic: Attract users who are actively searching for your products or services.

  3. Boost Conversions: Turn visitors into leads or customers through targeted optimization.

  4. Enhance User Experience: Improve website performance, usability, and content quality.

Core Components of SEO

1. On-Page SEO

Focuses on optimizing elements within your website.

  • Keyword research and optimization

  • Meta titles and descriptions

  • Header tags (H1, H2, etc.)

  • Image optimization (alt text, size, naming)

  • Internal linking

  • Mobile-friendliness and page speed

2. Off-Page SEO

Improves a website’s reputation and authority outside its own domain.

  • Link building (backlinks from trusted sites)

  • Social media signals

  • Brand mentions and citations

  • Influencer outreach and digital PR

3. Technical SEO

Ensures that search engines can crawl, index, and understand your website.

  • XML sitemap and robots.txt optimization

  • Secure site (HTTPS)

  • Structured data markup (Schema.org)

  • Fixing crawl errors and broken links

  • Optimizing site architecture

4. Content SEO

Focuses on creating valuable, relevant, and engaging content.

  • Blog posts and articles

  • Product and service descriptions

  • Video, infographic, and multimedia optimization

  • Content freshness and topic authority

SEO Tools and Platforms

Common tools used for analysis, tracking, and optimization include:

  • Google Search Console – Performance tracking & indexing insights

  • Google Analytics – Traffic and behavior analysis

  • Ahrefs / SEMrush / Moz – Keyword research and backlink analysis

  • Yoast SEO / Rank Math – On-page SEO optimization plugins (WordPress)

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